China Techfaith Wireless Technology Limited (NASDAQ: CNTF) (”TechFaith”) today announced the expansion of its motion games effort with the establishment of a new subsidiary focusing on motion games. The new entity, 17Wee, is an indirect subsidiary of TechFaith under 798 Entertainment Beijing Co Ltd. 17Wee was established with the objective of creating the largest platform in China for the development of motion terminals, controllers, accessories and the distribution of the motion games.
Mr. Defu Dong, Chairman and CEO of TechFaith, and the CEO of 798 Entertainment, said, “The formation of 17Wee is an important step in 798 Entertainments business development strategy. Among 798 Entertainments subsidiaries, 798 Game is focusing on the development of PC online games and publishing, while 798 Mobile is focusing on the development of mobile phone games. 17Wee will now focus on the development of motion games. We believe the business opportunities in the motion game area are very big and we are striving to develop the motion gaming business to become our core gaming business.”
Mr. Defu Dong further commented, “Gamers visit mobile phones and TV set-top game boxes featuring motion sensor capabilities for both gaming and fitness. It is very appealing to gamers to get the real time motion feedback these systems offer. Importantly, the motion sensor capabilities make the games much more popular, entertaining, engaging and exercise oriented. By having a dedicated company focusing on this market, we are confident that 798 Entertainment will build its business in China.”
About us
TechFaith (NASDAQ: CNTF) is a China-based original developed product (”ODP”) provider focused on the original design and sales of mobile phone products. TechFaith is targeting to build it to be a branded mobile phone specialist in differentiated market segments in the China market. TechFaith is also striving to be a leading PC and online gaming business through its wholly-owned subsidiary, 798 Entertainment Limited.
Unicast , a leader in online interactive rich media and video advertising management and services solutions, today announced the results of its Q1 2010 Analytics Benchmark Report.
Beverage/Spirits produced the highest average interaction rate (8.62%) for all ads served across verticals, followed by Retail (8.24%) and TV Entertainment (5.06%).
Consumer Packaged Goods produced the longest average interaction time (56 seconds) across verticals, followed by Sporting Goods (50 seconds) and Technology (36 seconds).
Unicast Messenger Units, which are served in instant messaging platforms, ranked the highest in both interaction rate and average exposure time.
Branded Canvas ad formats, which are fully custom interactive units positioned within full episode video players, produced very high interaction rates and average video view times.
Unicast delivers solutions to online publishers, agencies and advertisers through Rich Media, Online Video, Social Media and 3D ad products and services. By focusing on custom services aligned with client needs and strategies, Unicast has created solutions for some of the top brands on the web, such as: MSN, AOL, MySpace, ABC, NBC and CBS.
“At Unicast, we launched our benchmark analysis program to provide publishers, agencies and advertisers with valuable online campaign insights on ad formats and creative executions,” said Dan Berra, VP of Business Intelligence for Unicast. “We are seeing trends in specific industry verticals and interactive formats and features leading the way with strong interaction rates and engagement times.”
WSOP Academy is the only live and online poker school licensed and endorsed by the #1 name in poker, the World Series of Poker. With no setup fees and only $14.95/month during the beta period (July 1 – September 1, 2010), WSOPAcademy.com makes the best poker training affordable to every player.
“The WSOP Academy Online is unlike any other training site. It gives players a clear training roadmap, with a tested protocol that improves confidence and ensures your game is getting better each time you train,” said 11-time WSOP Champion Phil Hellmuth. “We teach players with real hands from real tournaments with exclusive WSOP content, giving them our first-hand view of every flop, turn and river. This is the place where the next generation will learn to become champions.”
Designed for the novice player, the WSOP Academy Online provides an A-Z curriculum of highly interactive and engaging poker training from the games biggest champions. Instructors include Annie Duke, Phil Hellmuth, Greg Raymer, Mark Seif, Mark Gregorich and Gavin Griffin. Exclusive to the WSOP Academy, 25-year FBI veteran Joe Navarro translates his people-reading skills to spotting bluffs and tells at the poker table. The schools groundbreaking curriculum includes:
Training Roadmap: Players need a curriculum that builds a base of knowledge about the game and then expands on each skill learned. WSOPAcademy.com is the only site that provides a comprehensive training roadmap, divided into 12 chapters with real-time testing and live feedback before and after each lesson. This helps students retain the strategies they learn and have confidence the next time they sit at the table.
Certification Course : The WSOP Academys live certification class has been molding champion players since 2007. Now the in-depth training and certification from the worlds foremost poker champions is affordable to everyone online. First semester graduates are eligible to win a seat at a live WSOP Academy event and second semester players have a shot to win a spot in Hellmuths Home Game. Training content is delivered three courses at a time, allowing students to master each winning strategy at their own pace.
Bracelet Winners Corner: The Bracelet Winners Corner is a 30-minute coaching module in which students learn directly from the champs. For the first time and in their own words, the champs describe the strategies, missteps and moves they employed to win their WSOP bracelets. The Corner launches with the first of several episodes featuring exclusive, unseen WSOP footage from Phil Hellmuths epic 11 th WSOP Bracelet win.
Hellmuths Home Game: WSOPAcademy.com students sit down with Hellmuth in the first weekly online TV show dedicated to poker strategy. Hosted by Ali Nejad, Phil and friends play a series of cash games sit-and-gos, providing uncensored insights and play-by-play commentary.
Navarros Poker Tells Center: Joe Navarro spent twenty-five years with the FBI interrogating spies. Now exclusively at WSOPAcademy.com, Joe teaches how to hide and find body and face tells, while honing key observation skills that central to the championship mindset.
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